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Glasgow University Archive Services, GUM

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Advertisement for Darling & James, costumiers and furriers of Sauchiehall Street, in Glasgow University Magazine 4 March 1914. It was designed to attract women who wished to appear stylish and elegant, whatever the occasion. The advertisement is a good example of the way in which Glasgow businesses took notice of the increasing number of women students before the First World War and recognised their potential spending power.

Reference: Glasgow University Archive Services, DC198/26

Glasgow University Archive Services

advertisements, clothes, clothing, clothing manufacturers, Darling and James, drapers, fashions, furs, Glasgow University Magazine, hats, shopping, shops, students, University of Glasgow, women

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