Advertisement for Pettigrew & Stephens' department store in Glasgow University Magazine 24 October 1928. The firm advertised regularly in GUM.
The advertisement depicts a stereotype of the sophisticated, intelligent man of the 1920s, relaxing at home with pipe in hand and wearing his dressing gown over his trousers, collar and tie. It also mentions other services available in the Men's Department, including a hairdressing salon for men (NOT a barber's!), and a cafe.
Reference: Glasgow University Archive Services, DC198/36
Glasgow University Archive Services
advertisements, cafes, department stores, drapers, dressing gowns, fashions, Glasgow University Magazine, GUM, hairdressing salons, outfitters, Pettigrew & Stephens, Pettigrews' Men's Store, pipe smoking, shopping, shops, University of Glasgow