The years following the First World War saw significant changes in ladies' fashions. Shorter skirts, shorter hair, and woollens such as "jumpers" (all cruelly caricatured here) became commonplace. This The Bailie cartoon from 1920 suggests that the average Glasgow man had some difficulty in coming to terms with changing fashions. "Frichted" means frightened.
Although the couple are apparently preparing to go on holiday during the Fair and the woman has dressed "fashionably" for the occasion, her husband is donning traditional everyday clothes such as braces and a shirt with a detachable collar.
The increased demand for woollen goods led to an expansion of knitwear production in the Glasgow area. Firms such as McClure and McIntosh benefited from keeping up with the trends.
Reference: Mitchell Library, GC 052 BAI
Reproduced with the permission of Glasgow City Council, Libraries Information and Learning
bedrooms, beds, braces, cartoons, detachable collars, excursions, fashions, Glasgow Fair, holidays, jumpers, knitted goods, McClure and McIntosh, skirts, wash stands, women, wool, woollens