Ladies' dresses and gowns illustrated in a sale catalogue issued by Pettigrew & Stephens in January 1933.
Until the 1930s wealthy women had not really needed to wear practical day clothes. Some styles had in the past been designated "day styles" although they were impractical, but this had mattered little when wealthy women had maids to take care of household chores. By the 1930s many women had more productive and busier lives, and simpler pared-down clothes gave a freedom of movement women relished in daily life. More luxurious gowns were kept for evening.
Reference: Mitchell Library, GC 381.14106541443 PET
Reproduced with the permission of Glasgow City Council, Libraries Information and Archives
department stores, dresses, fashions, gowns, overalls, Pettigrew & Stephens, sale catalogues, shopping, shops, women