TheGlasgowStory 

Skip Navigation / Jump to Content

Featured Images

The Bricklayers
The Bricklayers

Tennis Courts
Tennis Courts

Pettigrew & Stephens Sale, 1933

Mitchell Library, Glasgow Collection

*Open in New Window
Pettigrew & Stephens Sale, 1933

Ladies' dresses and afternoon and evening gowns illustrated in Pettigrew & Stephens' sale catalogue, January 1933.

The higher waist line, longer skirt and complex cut of women's clothes in the 1930s produced a silhouette more elegant and more natural than the schoolgirl shapes of previous years. The evening dress exploited femininity to a greater degree than the day costume, and a gulf developed between the average woman's ideal of a "glamour" dress and her almost uniform-style day attire, which was largely the result of mass-produced clothes and diminishing class distinctions.

Intricacy of cut compensated, particularly in evening dresses, for a certain simplicity in the fashions that was probably dictated by the Depression.

Reference: Mitchell Library, GC 381.14106541443 PET

Reproduced with the permission of Glasgow City Council, Libraries Information and Archives

Keywords:
department stores, economic recessions, evening dresses, fashions, gowns, Great Depression, Pettigrew & Stephens, sale catalogues, shopping, shops, skirts, women



Quick Search


Photo Album

You have 0 images in your photo album.

View Photo Album

Log-In (Optional)

username:
password:
Not a user? Register now for FREE!

Other Options